The Top 5 Tools for Managing a Team

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Times are changing for affiliate marketers.

The top affiliates aren’t single individuals working by themselves. They’re full-fledged companies – either with a team of virtual assistants or in-house media buyers.

One of the problems with growing a team is handling the complexity of the organizational structure and function. You have to assign tasks, stay on top of the employees, and manage your own duties. In order to tame the chaos, I’ve turned to the power of systems and tools. 

These systems and tools allow me to cut down on the time required to deal with business operations. I’m not in the trenches anymore, and I have more time to think about strategies to grow my businesses. 

How important are the proper tools? It’s like a hammer and a nail. Is it easier to push the nail in with your hands or to hit it with a hammer?

Here are my 5 favorite tools for managing a remote team.

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August Question & Answer Session [22 minute audio]

I recorded a question and answer session for you guys. I’ve gotten feedback that it’s the best one I’ve ever done. (The questions were taken from my Facebook page)

I have edited the questions from the original submission for easier comprehension

  1. What makes the biggest difference to your return on investment when optimizing your campaigns?
  2. How do you choose offers? Are variables such as payout and landing page designs involved?
  3. What would you do differently if you are starting over again?
  4. How can you tell how scalable an offer is?
  5. Are there any people that you model yourself after?
  6. What blogs do you follow most nowadays?  
  7. What systems have you recently implemented in your company that has yielded the best results?
  8. When you have a profitable campaign, when do you think it’s time to scale to additional traffic sources?
  9. When you will start your coaching program?

Listen to it here [22 minutes]. 

I enjoyed recording this and will be doing more question & answer recordings in the future.. Make sure you’re subscribed to my newsletter so you don’t miss any. 

Do you have any questions you want me to answer? Comment below! Take advantage of this opportunity because it’s rare to for Super Affiliates to directly answer newbie questions. 

 

Are You Making This Landing Page Mistake?

When it comes to landing – or pre-sell – pages, many new, and even experienced, affiliate marketers make this one big mistake. 

Everyone knows a proper pre-sell page can make or break a campaign. Landing pages convince your customers to take action. Your average affiliate marketer will split-test headlines, images, and the sales copy to improve his or her pages. All that activity isn’t useful, however, if you can’t judge which one’s the real winner.

I was talking to a friend of mine who has been in the industry for years. He was asking me for tips on how to improve his landing page click-through rate (LP CTR). I told him that the metric doesn’t really matter. I’ve seen countless forum posts talking about LP CTR when evaluating a landing page, and yet affiliates rarely get it right. 

Let me explain what the LP CTR is. 

People see your ad and land on your pre-sell page (landing page). A percentage of them will click through to the offer page from your landing page.

Here is how you can calculate the number.

Take the number of clicks your traffic source shows. Let’s say it was 500. Now take the number of clicks your affiliate network shows for the offer. Let’s say you had 200 clicks. Divide network clicks by traffic sources clicks. It’s 200/500 in this case. This means 40% of the people click through on your page.

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Here’s the error that most affiliate marketers make: they judge how effective a landing page is by the LP CTR, when it’s just part of the equation. I’ve heard people say, “My landing page sucks! It only has an LP CTR of 20%.” [Read more...]

Affiliate Networks vs Going Direct: Which Is Better?

When you’re starting off in the industry, you should sign up for and run through a few affiliate networks first. It’s convenient, and you’re at the stage where affiliate managers can be very helpful.  

But as you mature in the industry, a time will come when you’ll have to start dealing with your advertisers directly, bypassing your affiliate network.

Let’s look at the following example. Who has an advantage in this situation?

  • Affiliate A is running an offer and getting paid $6.50 
  • Affiliate B is running an offer and getting paid $5.00

Most people will say affiliate A because she gets paid more per lead. But what if she ends up not getting paid at all from the advertiser? She loses over 5 figures. Affiliate B gets paid because the affiliate network ate up the costs. Now it’s affiliate B who won.

As you can see, it’s not as clear as black and white when it comes to deciding whether to be with an affiliate network or to deal with advertisers directly. Each option has its own distinct advantages, and a good affiliate is able to tell which is better for each situation. 

In this post, I’m going to explain the benefits of each and give you some advice on how to go direct.

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2 Free Templates to Record Your Daily Profits

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You have to know your numbers if you want to be successful in this business. 

It surprises me when other affiliates don’t know exactly how much they’ve made each day or week.

To know your numbers, you have to record them manually. Why should you record your profits when you can see how much you make through trackers like Voluum.com?

It’s because Voluum.com’s data is not 100% accurate. The costs are based on estimates. Trackers are great for getting a quick overview and for analyzing data, but they shouldn’t be your only tool. 

My spreadsheets are for me to record my exact revenue and costs. I want to know exactly how much money I made each day. If you have employees and you’re giving them a percentage, you have to take that into account and calculate what your real profits are.

I have been launching campaigns for 6 years, and I have every single profit recorded. It’s nice to have these numbers for accounting reasons and for referencing your old campaign data.

I’m re-launching a campaign I was running earlier this year. Because I switched from CPVLabs to Voluum, I don’t have access to any of the old data, provided by the platform. But at least I have the Excel sheets so I can see which countries/traffic sources were the most profitable. 

To help you with your tracking tasks, I am giving you two spreadsheet templates I have used myself.

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30 Day Challenge #4: Stretching

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Previous 30 Day Challenges

  1. Meditation
  2. Daily Gratitude
  3. Drink More Water

I’m about to wrap up last month’s 30-day challenge: drinking more water. I’ve never drunk more water in a single month than I did during this one. 

How do I feel after the challenge? More energetic. I’m also able to think more clearly. Whenever I’m feeling stressed, my go-to routine is to take a walk, drink a glass of water, and meditate for five minutes.   

The main downside of the challenge is that I have to use the restroom pretty much every hour. Overtime, however, your bladder will get used to it, and you will be able to hold more liquid. 

Let’s get ready for August’s challenge! I want to continue the theme of improving your health. If you’re a “computer guy or gal” (which I’m sure most of you are), then you need to do the stretching challenge.

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The 8 Skills Every Successful Affiliate Marketer Needs

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It takes a special kind of person to become skilled at affiliate marketing.

We’re not specialists. In order to succeed, we have to become experts in multiple areas. Almost all of us start off solo, and we’re forced to wear different hats. As an affiliate marketer, you have to create ads, manage your money, negotiate with people, manage your team, and solve one problem after another.

There’s a term in business called “T-Shaped” skills. It means to be an expert in a single field, while having a broad knowledge of several other disciplines.

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People ask me what skills they need to be successful at affiliate marketing. You don’t need anything but a solid work ethic and persistence to begin. Over time, however, you will need to develop the following skills if you want to succeed.

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