Make More Money with Faster Implementation

Speed racer
photo credit: Two Big Paws via photopin cc

When affiliate marketers launch a campaign, they only care about the bottom line – the profit. Although profit is always the goal, I also work on improving my operational efficiency. One way of doing that is focusing on the speed of implementation, i.e., how fast I can turn an idea into reality. 

How many times have you had a great idea, but you never actually did anything about it? Maybe you were excited at first, but after a few days, the enthusiasm died down, and the idea never got launched. Or how about that time you had an amazing idea, but someone else beat you to the market?

The world doesn’t reward the dreamers. Your reputation is based on what you’ve actually accomplished. 

Improving my ability to execute ideas has given me a huge competitive advantage in affiliate marketing, and it is a skill you should improve on as well.

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30 Day Challenge #5: No Caffeine

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Previous 30 Day Challenges

  1. Meditation
  2. Daily Gratitude
  3. Drink More Water
  4. Stretching

I loved doing last months stretching challenge.

I logged 25 out of 30 days. The days I missed were when I was traveling for Affiliate Summit East, and the other two days were during “rest days” from the gym.

I’m extremely routine driven it’s harder for me to keep up with habits during traveling. I also use “traveling” as an excuse to relax so I’m not as disciplined. This is the wrong approach because professional athletes make sure they get their workouts and dieting in even when they’re traveling. That 1% edge adds up over-time. In the future I’ll make completing my habits a priority even during travel. 

The 25 days where I did stretch were easy because of “habit stacking.” I never miss a workout day, so I just added a stretching routine at the end of it. Doing the routine wasn’t difficult because I had workout partners who held me accountable. When you have a goal, I find it helpful to have an “accountability” partner so you guys can encourage each other. 

How was the stretching?

I was blown away at the results after only 30 days. My flexibility has increased quite a bit. I can sit in the squat position longer now. Another benefit is increased patience. The first few times I did it I kept look at the timer waiting for it be over. These days I’m very “zen” when doing the routine. I do the routine without resistance, and I’m just in the moment.  

I hope you guys enjoyed the stretching challenge. I’m going to make it a permanent part of my daily routine now. Remember the amount of damage we do to our bodies by sitting at the desk all day – this is a way to counteract it. 

Now it’s time for September’s challenge which is no caffeine.

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The Top 5 Tools for Managing a Team

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Times are changing for affiliate marketers.

The top affiliates aren’t single individuals working by themselves. They’re full-fledged companies – either with a team of virtual assistants or in-house media buyers.

One of the problems with growing a team is handling the complexity of the organizational structure and function. You have to assign tasks, stay on top of the employees, and manage your own duties. In order to tame the chaos, I’ve turned to the power of systems and tools. 

These systems and tools allow me to cut down on the time required to deal with business operations. I’m not in the trenches anymore, and I have more time to think about strategies to grow my businesses. 

How important are the proper tools? It’s like a hammer and a nail. Is it easier to push the nail in with your hands or to hit it with a hammer?

Here are my 5 favorite tools for managing a remote team.

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August Question & Answer Session [22 minute audio]

I recorded a question and answer session for you guys. I’ve gotten feedback that it’s the best one I’ve ever done. (The questions were taken from my Facebook page)

I have edited the questions from the original submission for easier comprehension

  1. What makes the biggest difference to your return on investment when optimizing your campaigns?
  2. How do you choose offers? Are variables such as payout and landing page designs involved?
  3. What would you do differently if you are starting over again?
  4. How can you tell how scalable an offer is?
  5. Are there any people that you model yourself after?
  6. What blogs do you follow most nowadays?  
  7. What systems have you recently implemented in your company that has yielded the best results?
  8. When you have a profitable campaign, when do you think it’s time to scale to additional traffic sources?
  9. When you will start your coaching program?

Listen to it here [22 minutes]. 

I enjoyed recording this and will be doing more question & answer recordings in the future.. Make sure you’re subscribed to my newsletter so you don’t miss any. 

Do you have any questions you want me to answer? Comment below! Take advantage of this opportunity because it’s rare to for Super Affiliates to directly answer newbie questions. 

 

Are You Making This Landing Page Mistake?

When it comes to landing – or pre-sell – pages, many new, and even experienced, affiliate marketers make this one big mistake. 

Everyone knows a proper pre-sell page can make or break a campaign. Landing pages convince your customers to take action. Your average affiliate marketer will split-test headlines, images, and the sales copy to improve his or her pages. All that activity isn’t useful, however, if you can’t judge which one’s the real winner.

I was talking to a friend of mine who has been in the industry for years. He was asking me for tips on how to improve his landing page click-through rate (LP CTR). I told him that the metric doesn’t really matter. I’ve seen countless forum posts talking about LP CTR when evaluating a landing page, and yet affiliates rarely get it right. 

Let me explain what the LP CTR is. 

People see your ad and land on your pre-sell page (landing page). A percentage of them will click through to the offer page from your landing page.

Here is how you can calculate the number.

Take the number of clicks your traffic source shows. Let’s say it was 500. Now take the number of clicks your affiliate network shows for the offer. Let’s say you had 200 clicks. Divide network clicks by traffic sources clicks. It’s 200/500 in this case. This means 40% of the people click through on your page.

Screenshot 2014-08-19 10.52.15

 

Here’s the error that most affiliate marketers make: they judge how effective a landing page is by the LP CTR, when it’s just part of the equation. I’ve heard people say, “My landing page sucks! It only has an LP CTR of 20%.” [Read more...]

Affiliate Networks vs Going Direct: Which Is Better?

When you’re starting off in the industry, you should sign up for and run through a few affiliate networks first. It’s convenient, and you’re at the stage where affiliate managers can be very helpful.  

But as you mature in the industry, a time will come when you’ll have to start dealing with your advertisers directly, bypassing your affiliate network.

Let’s look at the following example. Who has an advantage in this situation?

  • Affiliate A is running an offer and getting paid $6.50 
  • Affiliate B is running an offer and getting paid $5.00

Most people will say affiliate A because she gets paid more per lead. But what if she ends up not getting paid at all from the advertiser? She loses over 5 figures. Affiliate B gets paid because the affiliate network ate up the costs. Now it’s affiliate B who won.

As you can see, it’s not as clear as black and white when it comes to deciding whether to be with an affiliate network or to deal with advertisers directly. Each option has its own distinct advantages, and a good affiliate is able to tell which is better for each situation. 

In this post, I’m going to explain the benefits of each and give you some advice on how to go direct.

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2 Free Templates to Record Your Daily Profits

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You have to know your numbers if you want to be successful in this business. 

It surprises me when other affiliates don’t know exactly how much they’ve made each day or week.

To know your numbers, you have to record them manually. Why should you record your profits when you can see how much you make through trackers like Voluum.com?

It’s because Voluum.com’s data is not 100% accurate. The costs are based on estimates. Trackers are great for getting a quick overview and for analyzing data, but they shouldn’t be your only tool. 

My spreadsheets are for me to record my exact revenue and costs. I want to know exactly how much money I made each day. If you have employees and you’re giving them a percentage, you have to take that into account and calculate what your real profits are.

I have been launching campaigns for 6 years, and I have every single profit recorded. It’s nice to have these numbers for accounting reasons and for referencing your old campaign data.

I’m re-launching a campaign I was running earlier this year. Because I switched from CPVLabs to Voluum, I don’t have access to any of the old data, provided by the platform. But at least I have the Excel sheets so I can see which countries/traffic sources were the most profitable. 

To help you with your tracking tasks, I am giving you two spreadsheet templates I have used myself.

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