I Will be Speaking at the Neverblue Interacts in Jakarta and Bangkok!

Every year Neverblue.com hosts Interacts in different cities for their publishers. They are events to meet publishers of theirs and to give them a platform to meet and network.

I’m excited to announce that they’ve invited me to speak at their Interacts this year in Jakarta, Indonesia and Bangkok, Thailand. I will do my absolute best to provide value to anyone that attends this event.

Neverblue is one of the oldest and most respected affiliate networks in the industry and I’ve been working with them since 2008. 

Neverblue will spend some time talking about their company and what’s in store for their publishers.

After that I will be doing a 2 hour affiliate marketing session. The following topics will be covered: creating the best ads, mobile marketing tips, top newbie mistakes, my process for launching profitable campaigns, and much more if time permits.

There will be material applicable to everyone whether you are 100% brand new, or have years of experience.

After the talk is over there will be plenty of time for everyone to mingle and network afterwards.

You should definitely come to see get to know Neverblue more,  learn some knowledge bombs, and network with other affiliates in your region.

I’ve never been to Indonesia so I’m looking forward to seeing what the country’s like. I use to live in Bangkok so it’ll be great to see some old friends there.

I highly advise you RSVP as soon as possible because the tickets to the event are limited. Their last event in Bangkok reached max capacity and I’m sure the same will happen again.

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The Current and the Future Plans for my Businesses

I’ve always been low key with my operations since starting the blog.

I don’t really like to talk about my business, my motivations for the blog, or what I have planned for the future. I’ve always believed that secrecy is an asset in this industry.

But I’m starting to see the value of transparency when connecting with readers so I’m going to open up a bit on this post.

Building a Super Team

I built an in-house team to help me run affiliate marketing campaigns back in 2009. Business was amazing and I knew having a team would be a huge competitive advantage.

It failed miserably.

I haven’t really talked too much about that period because it was a dark time for me. Imagine teaching people everything you know, and watching them run off to compete against you. Worst of all is seeing them fail and go back to a 9 – 5  job a few months later.

Affiliate marketing looks easy when I hand you a campaign to maintain, but launching one from scratch and losing your own money is a different ballgame.

I could play the blame game, but I have to take responsibility in order to grow – I could’ve done things a little different. I was trying to apply traditional team concepts and applying it to the unique world of affiliate marketing.

Since then I’ve pretty much operated as a one man team with an army of virtual assistants. I traveled the world for a few years prior and this was the best solution for me.

But one person can only grow so much and now I’m giving the team concept another chance. We’ve been in operation for over a month now and things are going great. I am teaching them everything I know in hopes of them surpassing me one day. It’s great to be out of the trenches and to just focus on what I’m good at: strategy and optimizing.

I’m sure you guys have a bunch of questions. Where did I find them? Are they local or remote? What’s the pay structure? How can I ensure they stay loyal?

I rather wait until I have more experience before I share. But in the past month I’m operating 4x faster than with my old structure. It feels great to have other guys who can share the joys and the pains of running campaigns.

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[Audio Post] Question and Answer Session 4/10/2014

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I decided to do a Q&A session for my Facebook Fans. (You should follow my Facebook page because I update it daily with unique content. It’s not me uploading a random motivational picture everyday like everyone else does.)

Charles Ngo’s Facebook Page

I went with an audio format because I want more practice with speaking on a mic. It’s a completely different skill set than talking to a person and I’d like to improve at it.

It only took 20 minutes to record since I did it in one take, and only 5 minutes to upload on Soundcloud. I love keeping things simple. Going forward I’d like to do more of these since articles can take me a few hours to write. Also some readers prefer the audio format.

I consider these to be “audio posts” rather than podcast. Technically they are the same thing, but the term podcast gives me the weird feeling of responsibility.

I have to make a fancy intro, get proper editing, find guests, record on a regular schedule, etc. With these audio posts I feel no pressure and can just record them whenever I want.

[Dropbox Download Link]

It’s 20 minutes where I covered 5 topics

  1. How to start with $500 in affiliate marketing
  2. 5 mistakes that stop intermediate affiliates from becoming Super Affiliates
  3. Tips on clean bulking
  4. Teams / VA’s / responsibilities
  5. What do I invest in, my future in the industry

Does anyone have any recommendations for SIMPLE audio transcription? I want to go through a service that makes it easy such as OneHourTranslation.

I’m doing another Q & A recording next week on Wednesday.

I’m trying to build up my email list this year, so the next one is only going to be released to be my email subscribers. If you’re not on the list, then sign up for free below.

Some of my best content this year will be available via email only by the way.



Have any questions? Feel free to comment below.

Learn the Best Marketing in the World…For Free

The following is a guest post by my friend Malan Darras. You can find him on twitter and he blogs regularly at malandarras.com

As an affiliate marketer, part of your job is to constantly upgrade your skills and adapt with the times. You probably read some blogs, some books and emails to stay up to date on what’s working best right now.

Malan Darras - Time and Skills

But what you may not realize, is that one of the best resources for finding new marketing tricks (that actually work) is in your own experience online every day and even right now.

At this moment, the web is filled with powerful marketing tricks and tactics. You encounter them all day long. If you pay close attention to your personal experience online, you can capture these tactics and use them in your own campaigns.

Mind Control

Websites, apps and games are getting really good at messing with our heads. They’re so good at it that we spend all day checking for new emails and refreshing social network feeds hoping to see any new information.

Why? Because it’s exciting. And at this point, it’s as addictive as a drug.

red-dotExample: Doesn’t your heart jump when you see that red circle pop up with new activity on Facebook?

Mine does too.

That’s why 1000s of affiliates use that exact graphic in their ads. For some reason that little red circle with a number in it makes people go nuts and click like crazy.

My Experiment

Not so long ago I started paying attention to my reactions to these kinds of things. Any time something made me react in any way, I wrote it down or saved it to a swipe file.

Swipe File: A folder on your computer used to save and catalog ideas found on the web

My thinking was that if these things make me react, then there is a pretty good chance I could use the same tactics, verbatim on other people for my own gain.

So I started saving everything that made me react and testing it on my own campaigns.

The results of these experiments have been pretty shocking.

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Charles Ngo Gets Interviewed on Two Podcasts

I was recently featured in two podcasts and wanted to share them with you. They are must listen if you are fans of my knowledge.

Episode 3 of The Affplaybook Podcast

David Ford interviewed me and grilled me on affiliate marketing theory, my favorite books, motivational theory, and more. 

Affplaybook Podcast Episode 3: Charles Ngo

Transcript

The “Lost” Interview by AsianEfficiency

This interview took place around 2-3 years ago when I was living in Bangkok, Thailand. It slipped through the cracked over at AE.com, and I assumed it was posted the whole time ;-).

Plenty of talk on business, productivity, and traveling.

Keep in mind the interview took place a few years ago so some of my practices and thoughts might have changed since then. But overall the information is solid.

AsianEfficiency Interviews Charles Ngo on Business, traveling, and productivity. 

Interested in me starting a podcast? Let me know in the comments – I could use a motivation boost to get me started.

Do you have a podcast and want me on it? Email me.

Big Changes by Google to Affect Mobile Affiliate Marketers

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Charles Ngo News (CNN)

Google has sent an email to Android app developers the other day with updates to Google play policy. You can read the email at Android Police.

There is one section (pictured above) that directly affects affiliates.

Here are my guesses on how this will affect mobile affiliates.

  1. Utility campaigns will be hit the hardest.  The biggest offenders were Mobogenie, Cleanmaster, and anti-virus applications. The reason is system alerts are a high converting tactic used by affiliate marketers.

    John could be playing a game on his phone and there would be a pop up ad. Oh no, it says that he might have a virus on his phone and he needs to install a certain app to get rid of it.You can see how effective this tactic is, and why Google hates it.

    He probably doesn’t have any Viruses, and it hurts Android’s reputation when people are seeing they might have viruses everyday.

    tapsnake-warning

  2. Redirection. John visits a website and he’s automatically redirected to the Google Play store to download an app. The problem is he didn’t want to visit that page in the first place. [Read more...]

The Split-Test Affiliates Forget to do 99% of the Time

Figure_1_9_Scrubbing

I gave a tip to a friend of mine that ended up boosting his campaigns by a few hundred profit per day and I want to share it with you.

I’ve always stressed that the most important aspect of any campaign is the offer. The best landing pages, ads, and angles in the world don’t matter if the offer doesn’t convert.

Most affiliates will do two things in order to optimize the offer.

1) The first is they’ll ask for a pay bump. If the offer pays $3 street, then getting it bumped to $5 will instantly make your campaign more profitable.

2) Split-test offers. We’ll use USA mainstream dating as an example to make it simple. If you’re running USA dating then perhaps you would split-test match vs eharmony vs localusadating (made-up offer). You’d run a 33/33/33 split test in CPVLabs and just see which one makes the most money.

In this scenario people would get the paybump for localusadating, and they see that localusadating is the winner. They are “done” with optimizing the offer and move on to other variables of the equation.

There is a missing 3rd step and that would be split-testing the offer on different affiliate networks.

My friend John was running localusadating and getting a $5 payout and didn’t understand why he would split-test on different networks. He asked around and no one could match the $5 payout, but someone else offered $4.75.

He did a 50/50 split-test and the network that paid less per lead ended up generating more revenue.

His filthy newbie mind couldn’t understand why.

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